Apple's iPad

Content:
All of the built-in apps on iPad were designed from the ground up to take advantage of the large Multi-Touch screen and advanced capabilities of iPad. And they work in any orientation. So you can do things with these apps that you can’t do on any other device.iPad is the best way to experience the web. View whole pages in portrait or landscape on the large Multi-Touch screen. There’s nothing like the Mail app on iPad. With a split-screen view and expansive onscreen keyboard, it lets you see and touch your email in ways you never could before. A vivid LED-backlit IPS display makes viewing photos on iPad extraordinary. Open albums with a tap. Flip through your pictures one by one.


Focus:
Apple's iPad's unique design and versatility gives this product a comparative advantage amongst the latest breakthroughs in technology. Contrary to McLuhan's message of mediums, the iPad functions make it easier for people to connect, as well as communicate. Since technology is ever-changing and constantly advancing, the significance of the type of medium used diminishes, and our need to convey a message quickly and efficiently becomes the focus.