Uncurable Addiction

McHulan's concept of the "Medium is the Message," is evident through our undying desire for new technology. Modern advances in products such as the iPhone, The BlackBerry, and the iPad create a serious addiction to on-the-go mobile technology, because of its convenience and accessibility. Similar to a drug addicts desire to get "high," our desire for the latest technology is an addiction to be connected and up to date.

Apple's iPad

Content:
All of the built-in apps on iPad were designed from the ground up to take advantage of the large Multi-Touch screen and advanced capabilities of iPad. And they work in any orientation. So you can do things with these apps that you can’t do on any other device.iPad is the best way to experience the web. View whole pages in portrait or landscape on the large Multi-Touch screen. There’s nothing like the Mail app on iPad. With a split-screen view and expansive onscreen keyboard, it lets you see and touch your email in ways you never could before. A vivid LED-backlit IPS display makes viewing photos on iPad extraordinary. Open albums with a tap. Flip through your pictures one by one.


Focus:
Apple's iPad's unique design and versatility gives this product a comparative advantage amongst the latest breakthroughs in technology. Contrary to McLuhan's message of mediums, the iPad functions make it easier for people to connect, as well as communicate. Since technology is ever-changing and constantly advancing, the significance of the type of medium used diminishes, and our need to convey a message quickly and efficiently becomes the focus. 

McLuhan's Message

Today's top do-it-all gadget, without a doubt is the Blackberry Smartphone. It's uses range from world wide internet access, to cellular phone capability, to email and text messaging. The convenience of all the operations in a single mobile device is undeniable groundbreaking.  Blackberry also offers an exclusive method of messaging known as BBM which is exclusively available to blackberry owners. Similar to AOL's version of instant messaging that emerge years known AIM, BBM transcends instant messaging by allowing its users to chat in a text message format. According to McLuhan, "the medium is the message." In other words, the message is the multiple ways our society is influenced by the type of medium used; in his opinion the message in actuality, is the change in design, and scale of technology being the medium.   McLuhan says that the medium exceeds the importance of the content of the message because the medium has an impact on human interaction and behavior in society today.

Modern Day Mediums

BlackBerry functions as a personal digital assistant with address book, calendar and to-do list capabilities. It also functions as a portable media player with support for music and video playback and camera picture and video capabilities. BlackBerry is primarily known for its ability to send and receive  Internet e-mail wherever mobile network service coverage is present, or through Wi-Fi connectivity. BlackBerry is mainly a messaging phone with the largest array of messaging features in a smartphone today.

The iPad is a tablet computer designed and developed by Apple. It is particularly marketed as a platform for audio and visual media such as books, periodicals, movies, music, and games, as well as web content. At about 700 grams (25 ounces), its size and weight are between those of most contemporary smartphones and laptop computers. Apple released the iPad in April 2010, and sold 3 million of the devices in 80 days.

Facebook is a social networking website launched in February 2004 that is operated and privately owned by Facebook, Inc., with more than 500 million active users in July 2010. Users can add people as friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by workplace, school, or college. The website's name stems from the colloquial name of books given to students at the start of the academic year by university administrations in the US with the intention of helping students to get to know each other better.